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Hi! I'm Elena, and I'm the face behind the scenes of Studio Gugu

Since I was little I remember the satisfaction of creating something with my own hands, the patience in making an object with care and according to my ideas: over the years I have refined the simple manual skills by following courses in tailoring, knitting and fashion design.

Studio Gugu was born during the pregnancy of my second child, when the passion for creating by hand transformed into a desire to create colorful garments, different from the large set of standardized clothes that we see in large stores, but above all to create them for everyone, adults and children.

The world of Studio Gugu is lively, colorful and a little romantic.

All Studio Gugu garments are made with natural yarns. I mostly use deadstock yarns - leftovers from the best Italian spinning mills that would otherwise be thrown away - or from spinning mills that produce responsibly.

I make custom-made garments, with attention to detail and tailoring, using quality yarns. If you take care of your Studio Gugu garment, it will last a lifetime.

Studio Gugu's most loved pieces